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Dakota State University

  • Icon 1 Business Strategy
  • Icon 2 Digital Marketing
  • Icon 4 Web Design & Development
  • Icon 5 Video Production
  • Icon 6 Traditional Marketing

Founded in 1881, Dakota State University is one of the most technologically-advanced campuses in the Midwest. It has been designated by the National Security Agency and the United States Department of Homeland Security as a National Center of Academic Excellence (CAE) in information assurance education, cyber operations, cyber defense education, cyber defense research, and information assurance research.


To improve its brand awareness and enrollment, Dakota State University wanted to reimagine its admissions and recruitment materials to better engage prospective students in its target demographics.


44i partnered with Dakota State University to create and develop a new student recruitment campaign that included research, strategic planning, campaign creative, college fair elements, brochures, direct mail, billboards, online video, and digital marketing. 44i's print and digital admission and recruitment materials ensure consistency through all touch-points, as well as creative delivery of messages, and have delivered strong results for the South Dakota university. 

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